VR AR World
14 May 2026
When cinema meets XR — a glimpse of the future, experienced first-hand in Shanghai.
HKXRA also attended VRAR EXPO CHINA in Shanghai, a leading platform dedicated to the latest in VR, AR, MR and AI technologies. Ｔhe Expo offered a comprehensive view of where the China XR industry is heading.
A particular highlight for the HKXRA delegation was experiencing the VR movie produced by XianYing XR (西影 XR) — an impressive demonstration of how cinematic storytelling and immersive technology can come together to create a new form of audience experience.
The visit reinforced HKXRA's belief that XR cinema and immersive content have strong potential as part of Hong Kong's cultural and tourism offering. HKXRA will continue to explore partnerships that bring high-quality immersive content and emerging XR formats to Hong Kong audiences.