Why Establish HKXRA?
Engaging Experience
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Samantha Jones
Project Manager
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Kim Bailey
VP Marketing
Trevor Sinclair
VP Accounts
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Great potential
This is no doubt that there is great potential towards XR industry and is able to transform to business across industries. We believe immersive technologies can merge the physical and virtual worlds in the sooner future.
It is expected that the XR market will reach US$ 209 billion by 2022, which is eight times by today.
Lack of awareness
According to VRX XR Industry Report 2019- 2020, more than 90% of respondents believe it will take at least two years for consumers to adopt XR tech as regular part of their technology diet and they lack understanding of benefits/ options of XR application.
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Development far behind when compare to overseas market
We realized that XR development in Hong Kong is growing too slow when compare to other countries. There are many practical XR applications are used by overseas organizations and institutes. In the view of enterprises and consumers, they believe VR, AR/ MR are mainly for entertainment use.
People in Hong Kong neglect the potential of XR technology which XR is able to adopt across industries, enhance the effectiveness and efficiency of daily lives and business performance.